Top SEO Interview Questions And Answers 2017


Here we are trying to help you with some interview SEO questions and their answers which will help you with the interview.

1. What is Search Engine Optimization?
It is the method of changing the rank of a web page (or) website in the search result page of a search engine.

2. Tell me about Search Engine Optimization (SEO)?
SEO stands for search engine optimization. SEO used to rank your website in search engine means when some on goes on google search something that is related to your niche then your website should on first engine result page(SARP)
There are mainly two parts of SEO
1. ON page SEO
2. OFF page SEO
Mostly On page is done only once and off page SEO is done a regular basis. There are many techniques used for both methods.
There are two types of techniques.
1) White hat SEO
2) Black hat SEO.

3.What is On Page Optimization?
On-page optimization gives outcome to a web page or website ranking on Search Engine Results Page.This will manipulate website page through page coding or with the aid of you.

4. What is Off Page Optimization?
Off page, streamlining is a sort of SEO which is not controlled by your page coding. using off page optimization to increase page authority (or) page rank, getting high-quality links from relevant sites.

5. What is White Hat SEO?
White Hat SEO is one of the SEO techniques that a Search engine always likes. Usage of SEO techniques, tricks, and tactics by following search engine rules and regulations, algorithm and policies are known as White Hat SEO.

6. What is Black Hat SEO?
Black Hat SEO is a common term for doing SEO Spamming Techniques. Usage of SEO by not following policies and regulations of a search engine is called as black hat SEO. Some of the black hat SEO techniques are non-quality, irrelevance, keyword stuffing.

7. What tools do you use for doing SEO?
Most common tools used in SEO are Google Analytics, Google webmaster tools, Alexa, Open site explorer and Website grader. Nowadays you can also find some paid SEO tools like spyder mate, SEO MOZ and bulk checker in the market.

8. What are the limitations of title and description tags?
Title tag can be normally between 50-68 characters and Meta description tag can be around 140 – 150 characters.

9. How will you increase the Pagerank of a page?
To increase the page rank of your web page you must build more backlinks from high page rank websites and authority sites.

10. What methods would you apply for decreasing the loading time of a website?
We can use the external style sheets, minimum images, decrease the file size of the images that we use, without compromising on the quality and use the CSS sprites to regulate the HTTP requests.

11. What is 301 redirect?
It is a method by which the user is redirected to new page URL to old page URL. It is a permanent redirect and it is also useful in directing link juice to new URL from old URL.

12. What is 404 error?
It is a server error code which is returned by the server what a particular web page or the file is missing from the web host server.

13. Which are the most important area to include your keywords?
Page Title and Body text are the most important areas where we can include keywords for the SEO purpose.

14. Can you differentiate between ‘nofollow’ and ‘dofollow’ link?
Nofollow links are not passed by search engines bot and therefore cannot be cached or indexed. Dofollow link is a form of hyperlink and it goes through all web indexes and it places an impact over web page rank.

15. What is the latest update in SEO?
The latest updates in SEO are:

16. What are the key aspects of Panda update?
Panda is to improve the search in Google. The latest version has focused on quality content, proper design, proper speed, proper use of images and much more.

17. what are the key aspects of penguin update?
Penguin is the code name of google algorithm. The latest version has focused on internal links of a website. Its main target is to decrease the ranking of the website that are violating the google webmaster guidelines. These guidelines are violated by using black hat techniques like cloaking and keyword stuffing.

18. Who is Matt Cutts?
He is the head of webspam team at Google.

19. What is an inbound link?
an inbound link is a link. Coming from another website to your own website.

20. what is an outbound link?
An outbound link is a link. Your own website to another website.

21. What do you mean by Page Rank or PR?
For every web site, google will give a rank, which is called as page rank. Normally page rank ranges from 0 – 10. Google Web Search Engine algorithm is responsible for calculating the page rank of every web page.

22. What is a Backlink?
Backlinks are the incoming links to your web page or website and getting these backlinks from good PR and a relevant site is always better for your site. It will show a number of backlinks build for a particular website.

23. What is a keyword?
The keyword is a particular term used for searching through Search Engines like Google in order to get outcomes related to your searched question.

24. What is anchor text?
Anchor text is nothing but a text which is a clickable hyperlink.

25. What are organic results?
Organic results are the page views which come directly via SERP and not from any Off Page Optimization.

26. What is Googlebot?
Googlebot is a form of software utilized by the Google as as an inquiry bot to list a site page.. This software collects the information from every by doing the crawling, caching and then indexing of a web page.

27. What is a Meta Tag?
You can observe many Meta tags being used in HTML coding, but the important ones are the four Meta tags. They are Meta Title, Meta Keywords, Meta Description and Robot tags.

28. What is Google Sandbox?
The important phenomenon with newly launched websites. google sandbox acts as a temporary filter for new websites before they can go live on google search result page.

29.What is the difference between exit rate and bounce rate?
Bounce rate is the percentage of people who leaves a particular website just after visiting a single page on this and exit rate refers to the percentage of people who leaves from a particular page.

30. What are top SEO ranking factors?
The quality of content on the web page, quality and quantity of backlinks to the web page, anchor text used in the backlinks, domain authority, social sharing metrics and some other traffic metrics like page CTR, bounce rate and average time on the web page.

31. What is the broken link?
A broken link or dead link is a link on a online page that no longer works as a result of the web site is encountering one or additional of the explanations below.An improper URL entered for the link by the website owner. The destination website removed the linked web page (causing what is known as a 404 error).

32. What is code to text ratio?
The text size should be more in the website search engine will give a higher value for a website.

33. What is page speed?
Google will consider page speed of one of the ranking factor of google algorithm. so, page speed will maintain minimum 85%.

34. What is XML sitemap?
XML stand for the external markup language. An XML sitemap is a document that helps google and other search engines. For better understand your website while crawling it.

35. What is HTML sitemap?
HTML stands for hypertext markup language. A site map is a list of pages of a website accessible to users.

36. What is robots.txt?
Robots is nothing but we are just informing to google block or not to crowd particularly.

37. What is page authority?
Page authority is calculated on the basis of relevancy of a particular page.

38. What is domain authority?
Domain authority is calculated on the basis of age and size of a complete domain.Google will give you domain authority on a scale of (1 to 100).

39. What is google analytics?
With the help of google analytics we can track the information of the users and even we can track website traffic.

40. What is google search console?
The webmaster is helpful for health checkup of a website, it will show all the errors containing your websites.

41. What is index page?
The index page is nothing but google will show how many particular pages are indexed on a particular website.

42. What is keyword density?
It is a very important factor to increase your web page ranking. Keyword density is the percentage of keywords available on websites compared to the total number of words on the particular page.

43.what is LSI?
LSI stands for latent semantic is a mathematical method used to determine the relationship between terms and concept in content.

44. what is keyword stemming?
Keyword stemming is the process of generating new words from the same root word.

45.what is cross linking?
Cross-linking is hyperlink providing the switching between two different increases the traffic and also backlink which increases google ranking.

46. what is ORM?
ORM stands for online reputation management.SEO is used to increase the search engine ranking of your content. ORM is a bit broader of a term and is used to specially manage the online reputation of a person, place, thing or site, brand etc.

47. How will you check the number of backlinks your competitor’s site?
With the help of link operator on google and by using various external tools, like Alexa, backlink watch, open site explorer, backlink finder etc.

48. What tools do you use for the keyword?
I used google keyword planner and word tracker, word steam, traffic Travis v4 etc.

49. If a website has a search engine saturation of 40%, what does that means?
It means 40% of web pages from that particular website are indexed by the search engine.

50. What is link building?
The process of establishing relevant, inbound links to your website. Which helps your website achieve higher ranking with the major search engines and drive targeted to your site.

51. What is an inbound link and outbound link?
An Inbound Link is a link which is coming from another website to your own website.
Out bound-an outbound link is a link to your own website to another website.

52. What is the internal and external link?
Internal link- Internal links are links that go from one-page domain to a different page on the same domain.
External link- if another website links to you, this is considered an external link to your site.

53.what are the webmaster tools?
Webmaster tool is a service provided by GOOGLE from where you can get back link information, crawl errors, search queries, indexing data and CTR etc.

54. what have attracted you to SEO industry?
I am attracted to the SEO industry because of good reputation and lots of opportunities available to progress my career expand my knowledge and learn new skills. And moreover, challenges I would like to take.

55.What is SEO ROI?
ROI stands for Return On Investment.
It is what every client wants from a search marking agency. It’s an easy thing to calculate if you are doing pay per click (PPC) adverting. If your revenue is higher than your spend, PPC management fees and cost of goods, at that point your customer is getting an arrival on their speculation. , although its simple to figure out ROI for PPC, the same can not be search engine optimization.

Go on and start the SEO career of your dream.
All the best!


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